In this creator operations case study, we break down how our team turned manual creator outreach into a predictable growth engine.
Building a new video platform comes with a fundamental challenge: creators need an audience before they are willing to invest time in a new platform, while viewers need valuable content before they have a reason to join.
Tajree is a faith-friendly, family-oriented video streaming platform built for Muslim viewers and creators. Its content ecosystem includes Quran recitations, Islamic educational content, nasheeds, food and travel videos, family-friendly entertainment, children’s content, and other wholesome videos.
As Tajree worked to expand its creator community and content library, the growing volume of creator research, outreach, onboarding, campaign coordination, and day-to-day support created a significant operational workload.
That is where Core Administrative supported the team.
We helped organize the creator acquisition process, from identifying relevant creators and initiating contact to onboarding, ongoing support, and creator campaign coordination.
The Challenge: Building a Reliable Creator Pipeline
For an early-stage, values-focused video platform, creator acquisition requires more than simply sending mass outreach messages.
Tajree needed a structured process for:
1. Finding Relevant Creators
The platform needed creators across specific content categories, including Islamic content, Quran recitation, food, travel, education, lifestyle, and family-friendly content.
Each prospect required basic research to determine whether their content and online presence were relevant to the platform.
2. Managing Multi-Channel Outreach
Email alone was not always enough to build relationships with independent creators.
The process often involved email communication, follow-ups, social media outreach, and direct phone conversations to answer questions and explain the opportunity.
3. Supporting Creator Onboarding
Getting a creator interested was only the beginning.
Creators sometimes needed assistance with downloading the app, setting up their channel, understanding platform features, uploading videos, or resolving technical questions.
4. Coordinating Creator Campaigns
Tajree also introduced creator-focused contests to encourage participation and new content submissions.
The campaign included cash prizes of $30 for first place, $15 for second place, and $5 for third place, requiring organized communication, submission tracking, and activity monitoring.
Our Approach: A Structured Creator Operations Workflow
Core Administrative helped turn these recurring manual activities into a more organized workflow.
1. Creator Research and Screening
We researched creators across relevant categories and maintained structured records containing information such as:
- Creator name and content category
- Email and social media profiles
- Country or location
- Relevant platform links
- Initial content observations
- Outreach status and follow-up history
This gave the team a clearer view of the creator pipeline and reduced scattered research.
2. Personalized Outreach and Follow-Up
Instead of relying only on generic cold outreach, we communicated with creators through the channels available to them.
Our work included:
- Initial email outreach
- Follow-up messages
- Social media communication
- Direct phone conversations when appropriate
- Answering creator questions
- Explaining Tajree’s platform and creator opportunities
The goal was not simply to contact more creators, but to make the onboarding process easier to understand.
3. Creator Onboarding and First-Line Support
Once a creator decided to join Tajree, we helped guide them through the initial steps.
This included assistance with:
- App installation
- Account and channel setup
- Understanding platform features
- Video upload processes
- Basic troubleshooting
- Communicating technical issues to the appropriate team
This created a bridge between creators and the platform’s internal team.
4. Contest and Creator Activity Coordination
We also supported creator-focused campaigns designed to encourage participation and content submissions.
Our responsibilities included:
- Communicating contest information
- Tracking creator participation
- Monitoring submissions
- Checking basic eligibility and content requirements
- Following up with participants
- Coordinating campaign-related information
This helped keep the campaign process organized as creator activity increased.
Operational Impact
By taking responsibility for recurring creator operations, Core Administrative helped reduce the amount of manual coordination handled directly by the platform’s core team.
The workflow became:
Creator Research – Screening – Outreach – Follow-Up – Onboarding – Support – Ongoing Participation
This created several practical benefits:
More Organized Creator Management
Creator information, outreach activity, and follow-ups were maintained in a structured process rather than scattered across different channels.
Consistent Creator Communication
Regular follow-ups helped keep potential and existing creators engaged throughout the onboarding process.
Reduced Operational Workload
The core team could spend less time on repetitive research, messaging, tracking, and first-line creator support.
Better Creator Feedback
Because our team communicated directly with creators, recurring questions, usability issues, and common points of friction could be identified and passed to the appropriate internal team.
A More Repeatable Growth Process
Instead of treating every creator as a completely separate task, Tajree could operate with a repeatable workflow for research, outreach, onboarding, and support.
What We Learned
Early-stage digital platforms often need hands-on operational support before their creator and user communities become self-sustaining.
For Tajree, creator growth was not simply a marketing task. It required continuous research, communication, onboarding, support, tracking, and relationship management.
The experience reinforced an important principle:
When the core team focuses on product and long-term strategy, a dedicated operations team can take ownership of the repetitive execution required to build and maintain the community.
How Core Administrative Supports Digital Platforms
Our support for Tajree demonstrates how a remote operations team can assist growing digital platforms with practical execution, including:
- Creator research and prospecting
- Email and social media outreach
- Creator onboarding
- Data management and tracking
- Campaign coordination
- First-line creator support
- Social media management
- Administrative operations
We combine structured processes, human communication, and appropriate technology to help growing platforms manage the operational work behind community growth.
Building a Creator Community?
If you are launching a video platform, growing a digital community, or managing creator outreach, Core Administrative can help organize the day-to-day execution so your core team can stay focused on product, strategy, and growth.
Let’s discuss how we can support your operations.